The FK is a prestigious resource for healthcare professionals, to support safely prescribing of medication. But after going online, it still reads like a book. With our support, the FK now has user-friendly decision support for doctors, pharmacists & students.
55,000 pages and 400+ contributors meant the Maastricht University website needed a fresh approach. ContentKings created a task-oriented site that focused on the choices students want to make.
An app that now has 1.3 million users was just one innovation that sprang from the content strategy we developed for the Dutch Brain Foundation.
Digital projects often suffer from:
Out of control budgets
Fresh design but dry content
Competing internal visions
Users walking way
Take the guess work out of digital success. Get to know your customers better than they know themselves with our proven user research methods. Then build your platform around customers’ needs. Stop betting on being lucky. Start working with us.
``The issues of our stakeholders formed the central part of the ContentKings proposal. This vision on 'Customer Jobs' in their Task Analysis immediately appealed to us.``
Lisanne van Daalen-de Jel
Online marketing & communication consultant
``Not only did ContentKings know what does and does not work for our end users, they also managed to convince the rest of our organization.``
Manon Gorissen
Manager Digital innovation
``What is very comfortable about ContentKings: they do not just think along, but also steps ahead. They talk about solutions long before issues arise. They really add they expertise with our own. 1+1=3 ``
Angelique Roeland
Projectleader
``The user research of ContentKings enabled us to create a better fit of our website with our healthcare users.``
Sandra Landa
Manager Health Care
1
Analyse
Get to know the real needs of your customers.
2
Strategise
Use design thinking in a diverse team to specify Customer Jobs.
3
Execute
Focus all business activities on the Customer Job. All activities. All the time.
