🌟 What makes digital solutions truly effective? Understanding what your customers and users really need. In episode 207 of the Content Strategy Insights podcast, I had the chance to dive deep with…
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A selection of sessions at OmnichannelX 2022
The OmnichannelX conference offers you tons of relevant sessions in its three day programme. This is my personal selection for you. Every year there is simply too much to see. Luckily we…
Knowing what your customer is really here to do
From COVID-19 to candy bars, knowing your customers ‘jobs to be done’ helps you set priorities and unleash innovation.
At a hardware store, what do you buy an 8mm drill bit for? For the 8mm drill bit? Or the 8mm hole?
Creating the pharmacy of the future – an example of design thinking with Customer Jobs
An example of design thinking on the OmnichannelX conference 2020.
How to reduce calls to your helpdesk by 80%
Get out of your comfort zone, says Ellen in her blog aboutThomas Cook, Hudson Bay en WNF.