Dutch Brain Foundation

Easy & valid medical information for patients and family

The Dutch Brain Foundation is an important authority for thousands of patients and their families. ContentKings has contributed to the success of the foundation with a task-oriented content strategy and content design.

Knowing the Customer Jobs with Task Analysis

The cooperation with the brain Foundation started with a task analysis but has developed into a true partnership. ContentKings and the Brain Foundation participate in multiple projects improving Healthcare information for patients with brain diseases in the Netherlands.

Currently we are working on an ambitious project for patients and their families. Medical information on brain diseases is written In plain language (level B1). These easy and understandable texts are then validated by medical experts.

About the Customer Job method in this project

The Customer Jobs provided solid ground work for a great number of successful projects by the Brain Foundation. Some of the resulting projects were ContentKings projects, others were not, but all of them shared a clear focus on added value for stakeholders.

But, you don't have to take our word for it. Check what Lisanne van Daalen online marketing consultant at the Brain Foundation said.

The issues of our stakeholders formed the central part of the ContentKings proposal. This vision on ‘Customer Jobs’ in their Task Analysis immediately appealed to us.

Lisanne van Daalen de Jet

Brain Foundation

Ellen Altenburg

Want to know more? Want to know what ContentKings can do for your project? Contact Ellen.

Contact Ellen

Other cases