Standard template as a content model
First of all, we developed a standard template that made it possible to structure information according to a fixed format. This consisted of the questions our research suggested stakeholders were looking for an answer to: ‘Recognise symptoms’ and ‘Caring for someone with a brain disorder’. For these questions we developed a source file structure for each of the 100 brain diseases.
Language level B1
From the outset, ambition was high. Medical language is complex and difficult to understand but the users come from many backgrounds. For this reason the Dutch government recommends language level B1 for public health information. We decided the content about brain diseases therefore also had to be written in simple Dutch to make it as inclusive as possible.
Validation of content by scientists
We presented the information to leading physicians and scientists for validation. In this way, all information is relevant, up-to-date and scientifically sound.
This file serves as a source for all possible communication, such as website or brochure content. Existing information can be easily kept up to date, as soon as a new update or discovery is made that is relevant for a particular brain disease.
In this way, visitors to the site get answers to their questions and they are informed of the latest developments.
Own platform for content production
There is now a content platform with source files, where everyone in the organisation can find up-to-date information. There are validated source files about brain diseases, their consequences, and studies to which the Brain Foundation has contributed.
The website is enormously improved. The visitor immediately finds the most important information for their needs. The potentially life-saving information is formulated in simple language (B1 level).
Network of scientists
Because of the intense knowledge required to update the site, the project has created a network of medical scientists and doctors. The Brain Foundation can consult this network at any time from now on. We are also involved in follow-up research among general practitioners and nurses.
We are currently developing a strategy for better communication about brain diseases in the care process – between specialists in the second line of health care, to the first line in health care: the general practitioners. In this way, too, we contribute to a reduction in the burden of disease and better care, at the right time, for each patient.
Navigation Furthermore, the website’s navigation has been significantly enhanced. Visitors immediately find the most crucial information; potentially life-saving information is formulated in plain language (B1 level) and is prioritized for easy accessibility.
What is so great about ContentKings: they do not just think along, but several steps ahead. They think about solutions long before obstacles arise. They really add their expertise to ours: 1+1 = 3.