From COVID-19 to candy bars, knowing your customers ‘jobs to be done’ helps you set priorities and unleash innovation.
At a hardware store, what do you buy an 8mm drill bit for? For the 8mm drill bit? Or the 8mm hole?
From COVID-19 to candy bars, knowing your customers ‘jobs to be done’ helps you set priorities and unleash innovation.
At a hardware store, what do you buy an 8mm drill bit for? For the 8mm drill bit? Or the 8mm hole?