The OmnichannelX conference offers you tons of relevant sessions in its three day programme. This is my personal selection for you. Every year there is simply too much to see. Luckily we have a whole year to digest all of it 😉
Tuesday June 14th
Nice if you are fairly new to Omnichannel
10:00 AM – 10:30 PM
2022 opening: Welcome
Noz Urbina, Urbina Consulting
Very interesting subject
10:35 AM – 11:20 AM (45 mins)
Perception and self from the inside out
Anil Seth, University of Sussex
Omnichannel in practice?
12:10 PM – 12:55 PM (45 mins)
Transmedia: the story is everywhere
Ray Gallon, The Transformation Society
Good business case. I was in the project 😉
2:30 PM – 3:15 PM (45 mins)
How medical content transformation is enabling better customer experiences
Natercia Rodrigues, Roche Pharmaceuticals
Noz Urbina, Urbina Consulting
Or join me, when I am moderating these sessions:
Becoming an omnichannel advocate
Jenifer Schlotfeldt (IBM)
IBM
3:20 PM – 4:05 PM (45 mins)
Voice Marketing: how getting your business heard changes your content strategy
Heidi Cohen (Actionable Marketing Guide)
Hot topic, so very relevant
4:55 PM – 5:40 PM (45 mins)
The content strategy of civil discourse: turning conflict into collaboration
David Thomas, David Dylan Thomas, LLC
One of the good things of this conference: expert panel discussions with real experts
5:45PM – 7:00PM (1 hr 15 mins)
PANEL DISCUSSION: WOMEN IN TECH
2022 Women in Tech: Panel of experts
Wednesday June 15th
Virtual reality in Health Care? Hot topic.
12:10 PM – 12: 55 PM (45 mins)
Let’s innovate our omnichannel engagement with examples from the healthcare industry
Lorenzo Valacca, Lilly
Smart guy. Working floor perspective (IBM and more). His 3rd year at OMX.
2:30 PM – 3:15 PM (45 mins)
The politics of information architecture
Michael Priestley, Avalara
High stakes for content in Health Care. Will it deliver? Quite interested.
3:20 PM – 4:05 PM (45 mins)
The real omnichannel promise: a better life
Corina Cora, Top-tier Global Pharma
You can’t miss this one. An interactive break session with Ellen Altenburg and me. About Health Care and how we should help Healtcare Professionals work with a focus on where their heart lies: helping patients.
4:10 PM – 4:55 PM (45 mins)
BREAK
Breaking barriers in Healthcare
Rob Punselie & Ellen Altenburg ContentKings
Recognisable issue. Interested in hearing potential solutions.
5:45 PM – 6:30 PM (45 mins)
The journey to silo-free content strategy
Ashley Faus, Atlassian
Thursday June 16th
Interesting view on Metaverse technology seen from the Chinese perspective.
10:00 AM – 10:45 AM (45 mins)
The Global Metaverse
Neil Nand, Ogilvy
Interesting if you still need to internally create a convincing business case for omnichannel.
12:25 PM – 1:10 PM (45 mins)
Workshop times may vary. This is the maximum allocated time.
Why brand experience is omnichannel content experience
Jantine Geldof, Crossphase
AI & content: always interesting, I think.
1:20 PM – 2:15 PM (55mins)
LUNCH & LEARN INTERACTIVE SESSION
Are robots taking your jobs: the evolving role of AI in content
[VIEW LIVE]
Casey Jordan, Heretto
My own presentation on this year’s OmnichannelX conference helps you find the drastic change in perspective you need for omnichannel success. I demonstrate our Jobs-to-be-Done method, with some examples.
2:40 PM – 3:25 PM (45 mins)
Creating digital customer success through the ‘Jobs-to-be-Done’ method
Rob Punselie, ContentKings
About content modeling and why you need it. I certainly know about organizations who need it desperately, without knowing it.
3:35 PM – 4:20 PM (45 mins)
Content Modeling: the translation layer between teams
Meghan Casey, Do Better Content
Always good to check this one to see if you missed stuff 😉
6:50 PM – 7:25 PM (35 mins)
2022 closing remarks
Noz Urbina, Urbina Consulting