Relevant content is the success factor of all marketing. As Seth Godin said, ‘content marketing is the only marketing left’. But how do you do that? What content are your customers waiting for? Which keywords belong to their Customer Job? What answers do they expect?
Successful touch points in all customer journeys
Content Marketing & SEO according to our approach:
- clear definition of relevant content in all customer journeys.
- customer journeys based on real customer situations (no fantasy journeys).
- An SEO strategy with a clear road map and action plans.
- personas that are literally and figuratively taken from life.
- a content plan with formats for all channels (online & offline).
- an editorial plan with process, roles and responsibilities.