Your organisation supports customers with content. Your content marketing works in different situations and through different channels. But you are not satisfied with the consistency. It feels too much like loose sand. And you have the feeling that wheels are regularly being reinvented …
A consistent story that does justice to your brand
A content strategy describes with which content you achieve your objectives and you optimally serve your customers. It brings balance between the people and resources, your own objectives and the needs of your target group. It is the conclusion of an analysis:
- what does your organisation want to achieve (organisational objectives)?
- what information needs does your customer have during the customer journey (customer jobs)?
- which interaction aligns with customer needs?
- what content do you need to produce?