Content marketing & SEO

Go for relevant content on all touch points

Relevant content is the success factor of all marketing. As Seth Godin said, ‘content marketing is the only marketing left’. But how do you do that? What content are your customers waiting for? Which keywords belong to their Customer Job? What answers do they expect?

Successful touch points in all customer journeys

Content Marketing & SEO according to our approach:

  • clear definition of relevant content in all customer journeys.
  • customer journeys based on real customer situations (no fantasy journeys).
  • An SEO strategy with a clear road map and action plans.
  • personas that are literally and figuratively taken from life.
  • a content plan with formats for all channels (online & offline).
  • an editorial plan with process, roles and responsibilities.

 

Rob Punselie

Want to know more on content marketing and SEO or how ContentKings can help you? Please contact Rob.

1

Analyse

Get to know your customers’ real needs with Jobs to be Done.

Task Analysis
Expert Analysis
Usability Research

2

Strategise

Create robust solutions with design thinking in multi-disciplinary teams

Content Strategy
Design Thinking Workshop
Masterclass Customer Loyalty

3

Execute

Launch effective omnichannel content that tells a coherent story.

Content Marketing & SEO
Content Production
Coaching