Content Production

With good content you score with customers... and in Google

The plan is ready. The sprint planning is ambitious, but feasible. Your digital team is looking forward to it. Then comes the reality check. How have you arranged your content? Or do you want your old junk in the new design? No, of course. And you realise: we have quite a lot of content…

Content ready, without the pain

Content production runs at a different clock speed than a design sprint. Very concretely: if the new product page is designed in a sprint, not all product pages are ready. Where the sprint continues with a new design, your content team has to work on creating the 99 other product pages. After all, the other 99 must be just as good as the first product page.

Rob Punselie

Want to know more on content production or how ContentKings can help you? Please contact Rob.

1

Analyse

Get to know your customers’ real needs with Jobs to be Done.

Task Analysis
Expert Analysis
Usability Research

2

Strategise

Create robust solutions with design thinking in multi-disciplinary teams

Content Strategy
Design Thinking Workshop
Masterclass Customer Loyalty

3

Execute

Launch effective omnichannel content that tells a coherent story.

Content Marketing & SEO
Content Production
Coaching