Design thinking workshop

Develop customer success together with your dream team

Now you know what your customers need – but does your team? Are your colleagues still discussing what customers need? Or what the customer looks like? You want everyone in your team to be able to make the right choice for the customer, without a guideline or blueprint.

A surprising look at customers that you will never lose

A design thinking workshop builds on your knowledge of the needs of your customers, for example through a Task Analysis. With the help of offline and online tools, your team will delve into the Customer Job. In the first workshop you map out what your customer’s Desired Outcomes are and what your Business Results are. In the second workshops you develop solutions together (Matching Solutions). Success guaranteed: count on hundreds of suitable ideas.

Design Thinking workshop focuses on real customer needs

Knowing the real needs of your customers will save you time, effort and money. You know what the real solution is for your customers. Your team is now empowered to make the right decisions. Design thinking is a problem-solving way of working together, with which you quickly and specifically achieve surprising creative results.

In our design thinking workshop you will become acquainted with our Customer Job method. We have developed these for customers over the past 20 years.

Customer Job Canvas

A smart tool for this is the Customer Job Canvas. Simple and indispensable for uncovering underlying issues of your customers.

With your Customer Job Canvas:

  • do you know what your customers really need: your winning proposition
  • do you know what the natural touch points are with your customers
  • you get to know the functional, emotional and social context of your customers
  • you discover the ‘sweet spot’: which solutions you have to offer, which also optimally match the real questions of your customers
  • and from now on you know how to set the most important priorities: for your budget and your activities.

In company, online & offline

You can participate in a Design Thinking Workshop with your own team. It always yields surprisingly new angles. A great stepping stone to get acquainted with the Customer job canvas and a whole new view of the customer.

It’s amazing how quickly you get to the heart of a problem, a customer and an organization with this method. Even if you are not familiar with it at all.
Brigitte de Leeuw, Agile coach (Profit-Marketing)

Parts of a design thinking workshop

Strategy phase

In the strategy phase you develop a clear direction. Now it’s time to walk it. In the strategy phase, we build on the customer insights (plan) on the one hand, and develop solutions with your team on the other hand (design). Your colleagues are in our design thinking workshop: as diverse and inclusive as possible. This means that the matching solutions are truly innovative. And often very applicable.


Parallel to the design thinking workshops, we can use a number of tools to get a clear picture of the reality at the customer:

  • Usability test: what do customers experience on the platform?
  • Personas: how do we visualise our customers?
  • Customer Journeys: what do customers experience when they follow their Customer Job?

Jobs to be Done

In a design thinking workshop, the Customer Jobs of your customers are central. With the Customer Job Canvas we record the dynamics between the wishes of the customer (Desired Outcomes) and your wishes (Results). This creates space in the middle column for suitable channels and matching solutions.

We did design thinking workshops for these clients:

Rob Punselie

Want to know more about Design Thinking Workshops or how ContentKings can help you? Please contact Rob.



Get to know your customers’ real needs with Jobs to be Done.



Create robust solutions with design thinking in multi-disciplinary teams.



Launch effective omnichannel content that tells a coherent story.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.