Qualitative research
In this qualitative research, we explicitly register non-verbal signals and observe your customers’ daily environment looks like. That is why we prefer to conduct this research in the natural environment of users: at home, at work, on the road or on their smartphone. We can also do task analysis remotely if covid restrictions require it
Eye-openeing in-depth interviews
Task Analysis results are often real eye-openers. Old assumptions are thrown out. Findings of the analysis are presented live in an advisory report whose findings we present to your organisation during an engaging live event..
These findings kickstart the successful renewal of your website, intranet or app as colleagues get motivated to provide real answers to real questions from stakeholders.
Draw up research plan
Who are your stakeholders? We determine together which segments are relevant for the research. We determine how many respondents we are going to talk to, what kind of profile they ideally have and how we can recruit them.
We chose ContentKings because of their vision on Customer Jobs in their Task Analysis proposal. This immediately appealed to us.
Lisanne van Daalen de Jel
Online marketing & communication consultant
Fieldwork
We conduct intensive discussions, preferably with senior representatives of your stakeholder. We use our own method to perform a ‘task analysis’. We organise our discussions into topics:
- Activities and processes
- Questions
- Answers
- Sources
- Solutions
Recognising Patterns
Patterns emerge after a surprisingly limited number of conversations. Structures of processes. Start points of tasks. Reasons for processes, Bottlenecks.
With this we set to work to search for the most important goal: the Customer Jobs of your stakeholders.
