You want to know whether your online platform really works for your customers. Do they find what they are looking for? How user-friendly is your platform actually?
In a usability study, your users and customers use your platform in a natural situation. You can see the customer experience for yourself. Where is it great? And here is it not so great? It is the perfect start for a project on the way to happy customers.
A usability test is a qualitative research into the experience of your customers. What do they do on their smartphone, tablet or desktop? During the test, representative subjects perform assignments. They are filmed clicking through your offer, like any real customer would. They say out loud what they think. Actions are monitored and recorded. Recordings demonstrate how participants find their way, where they experience difficulties and where they drop out.
We create a video compilation of all audio and visual materials. During a presentation, our usability expert explains responses of the respondents. In our report you will receive the video images including practical recommendations and guidelines for improvement.
The “ContentKings survey” was a household name with us for many years. That’s how important it was.
Communication Advisor (Logius)
In addition, a large number of research variants are possible, each focusing on a different aspect of user behaviour. Choosing the right user research is therefore an important topic during our first meeting.
BA usability test is a perfect kick-off for a redesign. You avoid window dressing or empty solutions. You get a clear picture of what is wrong on your platform and why. You save costs because you know where the shoe pinches.
Parallel to a usability test, we can use a number of tools to get a clear picture of the reality at the customer:
The most important benchmarks of a usability test are the Customer Jobs of your customers. Can customers solve their real problems with your platform? How does the platform connect with this? As a follow-up, we can work with the Customer Job Canvas in a strategic workshop. We then record the dynamics between the customer’s wishes (Desired Outcomes) and your desired results goals (Results).
Want to know more on Usability Research? Or how ContentKings can help you? Please contact Rob.
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Get to know your customers’ real needs with Jobs to be Done.
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Create robust solutions with design thinking in multi-disciplinary teams
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Launch effective omnichannel content that tells a coherent story.
