What do potential customers experience?
A usability test is a qualitative research into the experience of your customers. What do they do on their smartphone, tablet or desktop? During the test, representative subjects perform assignments. They are filmed clicking through your offer, like any real customer would. They say out loud what they think. Actions are monitored and recorded. Recordings demonstrate how participants find their way, where they experience difficulties and where they drop out.
View the customer experience again
We create a video compilation of all audio and visual materials. During a presentation, our usability expert explains responses of the respondents. In our report you will receive the video images including practical recommendations and guidelines for improvement.
The “ContentKings survey” was a household name with us for many years. That’s how important it was.
Communication Advisor (Logius)
Many variants, focus on results
In addition, a large number of research variants are possible, each focusing on a different aspect of user behaviour. Choosing the right user research is therefore an important topic during our first meeting.