“You step into a reality that doesn’t exist yet, together” Some encounters change your DNA. Recently, I found myself face to face with one of my heroes: Ray Klaassens. Special Forces, former…
Take Digital to the Next Level with Jobs-to-be-Done
70 million site visits annually from busy healthcare professionals. Satisfaction scores > 8. What’s the…
Guest @ Larry Swanson’s CSI podcast
🌟 What makes digital solutions truly effective? Understanding what your customers and users really need.…
A selection of sessions at OmnichannelX 2022
The OmnichannelX conference offers you tons of relevant sessions in its three day programme. This…
Knowing what your customer is really here to do
From COVID-19 to candy bars, knowing your customers ‘jobs to be done’ helps you set priorities and unleash innovation.
At a hardware store, what do you buy an 8mm drill bit for? For the 8mm drill bit? Or the 8mm hole?